Before’s lemon coconut whitening fluoride-free toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Aloe extract soothes gums & boosts immunity while zinc and arginine support strong oral microbiome health. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, zesty natural lemon coconut flavour and silky low-abrasion texture. Level up your mouth health without SLS, parabens, PEGs, harmful chemicals and synthetic ingredients. All in our industry first - plant-based sugarcane tube, no petro chemical plastics!